Founded in 1985 as Korea's first specialized makeup brand, Etude is globally known for its whimsical and high-quality makeup and skincare that inspires the modern women to look and feel their best every day. Loved by millions of customers around the globe and of the hottest Korean stars, Etude is now recognized as one of the most popular Korean beauty brands online with an average of 1.5 million customer visits per month and has won several web awards for the success in marketing, production and services.

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